There are so my questions regarding a #candle #business when you first start out that it can get a little tiresome. Should I be a sole proprietor? What size vessels should I use? How many fragrances should I carry? The list goes on and on.
Fortunately, I’m here to answer all these questions and more. Not all at once of course. That would be an epic blog post and I can space it out over a couple of entries, so it is more easily digestible. Also, I can get a bit more in depth this way.
So, The easiest one to tackle would be, “What type of fragrances should you carry?”. Like most things in life, the candle business isn’t so much about quantity over quality. You don’t have to call all scents available, just a few from a list of categories and a few that would fill a niche element. So, I’ve compiled a list of five types of candle every business should start selling right out of the gate. Plus, a couple bonus entries at the end that will get you thinking about your niche.
Photo Credt: Lola Williams
These scents are already a huge part of most of our lives already that Fruity scented candles practically sell themselves. They are light, fresh and cut through the thick stuffiness of a room almost immediately. There is a reason that cleaning products adopt citrus fragrances such as lemon and orange. In the cooking world, they are known as aromatic because once added to any dish, mouths water and nostrils open up.
Another great thing about fruity scents, along with all the other categories, is that depending on the time of year, there are different fruits that are popular. Watermelon and strawberries in the summer, pumpkin in the fall, there is literally no time of year that there aren’t strong choices in fruity scents for a new candle business.
Photo Credit: Renee Grayson
Just like with fruity scents, botanicals are an easy sell to any candle enthusiast. Flowers and earthy scented fragrances can fill a room with not just a fresh scent but also an experience, whether that be a camping trip they’ve been on in the past or is reminiscent of a trip they wish to take in the future.
Japanese cherry blossom or cactus fragrances can transport a person all over the world from the comfort of their own living room. Depending on the area, you can pick out scents that represent local flora to give customers that rustic scene. Botanical scents are, pardon the pun, evergreen.
Photo Credit: keso s
For all the reasons given to choose fruity fragrances such as freshness and lightness, the opposite should be used for this category. Coffee is warm and inviting. It perks us up in the morning and lights a fire in us to start our day. Countless times on my way to work, I chuckle to myself when passing the coffee shop and seeing the line at the drive thru wrapped around the building. I just take a sip from my travel mug and go on about my day.
But what happens when the desire for a cup of happiness strikes at a time when drinking coffee isn’t a good idea? I know, it shocked me to discover there was a time when coffee isn’t the answer, too. That’s where #coffee scented candles come in. Caramel macchiato, hazelnut, or even straight black will calm the senses and satisfy those caffeine cravings.
Photo Credit: Sarah Shuda
No matter the time of year, baked goods fragrances are always in demand. When I initially launched my company, they were the first things that sold out. In fact, the first request I ever got before I launched was for banana nut bread!
Baked goods have the benefit of mixing a bunch of different fragrances together to make sort of a super scent. Fruits and spices make for an amazing pairing and add to the fact that no one has to slave over a hot oven, and you have a recipe for great sales.
Photo Credit: Thomas Hawk
This one is a bit of a tricky category because most times when people think seasonal, they think of Christmas and the holidays. However, for our purposes, seasonal means the literal four seasons.
For instance, at the time of this writing, #Spring has just begun so naturally you’ll want to go for a lot of citrus and floral scents. Nothing wrong with this mentality at all, however, you’ll also want to get some summery fragrances so you can beef up your inventory when that season drops. And let’s not forget, most people buy all of their wants before the season actually arrives. That’s why big box stores have swimming trunks for sale in February.
As I said in the intro, every candle business needs to have a niche; something they sets them apart from the rest of the pack. I’m not going to tell you what that is because a) if I told you everyone would do it and it wouldn’t be a niche and b) if I knew I would be paying someone else to write this blog for me as I drank mimosas on my private island.
Having that said, I decided to sell feminine fragrances because my shop is devoted entirely to my mom. It was because of her that I learned how to make candles in the first place. There are a varied different style of fragrance oils to choose from that evoke ladies perfume or a relaxing day at the spa.
And gentlemen, I’m not saying if you buy these for your lady friends that you will have a good time. All I’m saying is, maybe pack a toothbrush.
And guys, I didn’t forget about you. There are tons of scents out there for guys. #Colognes, woodsy fragrances, even leather and #bacon can fill your customers rooms and your bank account simultaneously.
The great thing about candles for the discerning gentleman is that not only will the guys flock to these scents, but the ladies will as well. Whether they are buying for their significant other or simply for themselves, gentleman scents are an evergreen #fragrance.